Project Overview:

Engaging skeptical youth audiences requires moving beyond generic church graphics and toward authentic, culturally relevant visual storytelling. As a Marketing Designer specializing in nonprofit and youth ministry initiatives, I developed the visual identity for CrossRoads Church’s “Youth Gone Wild” sermon series. With declining event attendance among at-risk teenagers, the objective was to create a visually distinctive poster campaign that would resonate with the target demographic. Drawing on punk-rock aesthetic cues, custom texture overlays, and targeted visual messaging, I created a campaign designed to capture attention, strengthen audience connection, and increase series participation.

Tools:

Photoshop

Client:

CrossRoads Church of Fort Worth