Effective paid media strategy depends on digital creative that captures attention quickly and motivates audiences to take action. To support this objective, I developed a suite of high-converting web banners and animated GIF ads for clients across a range of industries. Using Photoshop and Illustrator, I created custom display ad formats and dynamic hero sliders that maintained brand consistency across diverse ad networks and digital touchpoints.

These examples demonstrate how strategic visual design and motion asset development can enhance creative performance and support cohesive, multi-channel display advertising campaigns.

Tools:

Photoshop, Illustrator