North Pointe Ministry Brochures

Project Overview:

This project involved rethinking the client’s ministry and small group collateral to improve readability, engagement, and conversion. The existing brochures were content-heavy and under performing. Therefore, the design strategy focused on enhancing user experience through improved information hierarchy, visual balance, and strategic use of imagery.

By introducing a square format, the layout created more open space for messaging and visuals. This lead to a clearer presentation and stronger emotional connection with readers. The redesign aligned with the client’s broader communication goals—making it easier for audiences to understand program offerings and engage with the ministry’s community initiatives.

Tools:

Photoshop, Indesign

Client:

North Pointe Baptist Church