Bates Renovates Branding

Project Overview:

Bates Renovates is a home remodeling company based in Fort Worth. Recently, I was tasked with remodeling and selling a home for a relative who had passed away. Since the owner of Bates Renovates was a past colleague of mine from my RadioShack days, I hired him and his merry crew to renovate my relative's home. When the huge job was completed with outstanding results, I knew I wanted to help promote the young company.

As far as advertising goes, a basic Facebook page was the only platform being used to promote the company's services. Therefore, I offered to design concepts for a wide range of branded materials.

Deliverables

Stationery, T-shirt, Vehicle Wrap, Website, Social Media Templates, Video Promo, Landing Pages

My Role:

Graphic Design, Copywriting, Motion Design, Video Editing

Tools:

Photoshop, Adobe XD, After Effects, Illustrator, Premiere Pro, Audition

Client:

Bates Renovates

Print Deliverables

Stationery

For the stationery concepts, I decided to use a clean and simple approach. Blueprint and ruled line motifs were used sparingly to hint at the construction theme of the designs.

T-Shirt Concept

For the stationery concepts, I decided to use a clean and simple approach. Blueprint and ruled line motifs were used sparingly to hint at the construction theme of the designs.

Truck Wrap Concept

The objective of the truck wrap concept was to create a design that was attractive but not too flashy. I believe the tasteful use of light blue brush strokes achieve the perfect balance.

Digital Deliverables

Website Concept

Bates Renovates has the expertise and resources to renovate a home from top to bottom if necessary. Naturally, the website needed to convey this fact to potential customers in a clear manner. The Bates Renovates website concept details company offerings via careful copywriting and modern design.

Digital Signage

When it was time to ponder digital signage, I thought about all the ways the client might want to promote himself via public screens. Tradeshow booths and lobby tv screens were two of the platforms I imagined in my creative mind's eye. For my digital signage concept, I created a short video that advertised the client's core services.

Landing Page Concepts

The next order of business was to design landing page ideas that promoted a particular service. The objective here was to create branded content that was both attractive and informative.

HTML Email Concepts

Last but not least, I designed HTML email concepts to promote featured services.